Free · Weekly
The briefing on the business of modern pursuits.
From sport, wellness and private clubs to gear, travel and the institutions that shape them, we examine the ideas, money and changing behaviours behind how people spend their time.
Read by founders, operators, investors & athletes
What's inside every issue
01
The Trend Report
One story told properly: what changed, who is paying for it, and what it means commercially.
02
The Numbers
The figures that matter, each one sourced. No rounded-up guesses, no unattributed stats.
03
The Business Model
How the money actually moves, and where the opportunity sits for operators and investors.
04
Quick Hits & The Lighter Side
The rest of the week in short, plus one thing worth reading purely for the fun of it.
What we cover
Places & Escapes
Course architecture, alpine off-season economics, and the destination clubs reshaping where serious players spend their time.
Performance & Gear
Equipment economics, technical apparel, and the gear that earns its place in the bag, or doesn't.
Commercial Trends
Revenue models, venue economics, and the consumer shifts driving the business of sport, wellness, and hospitality.
Read three recent issues first
Saturday 29 August 2026
Two Private Clubs, No Sport in Sight, and Completely Opposite Business Models
Soho House just agreed to a $2.7 billion take-private deal. 5 Hertford Street, harder to get into than almost anywhere in London…
Friday 28 August 2026
Golf's Two Biggest Equipment Shifts Are Both About the Same Thing: Removing Doubt
Going into the 2026 season, every male player inside the world's top 10 uses a mallet putter. At the other end of the bag, the…
Tuesday 25 August 2026
The Tell Was in the Car Park. No One Ever Built the Grandstands.
Most major golf tournaments need weeks of visible construction. At The Cardinal at Saint John's Resort in Michigan, none of that…
Start with the next issue
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